MAHATTA
Mahatta is into the profession of photography since 1918, when Late Sh. Ram Chand Mehta
along with his brothers co-founded Mahatta & Co. (a photography studio).
In 2002, Mahatta evolved in to the digital photography by venturing in to the online image
licensing business, catering to the image needs of Advertising agencies, Corporates, Marketing
& Media professionals, Newspaper & Publications, etc . After the success and nearly 14 years of
experience in the image stock industry Mahatta's has introduced Mahatta Art one of the finest
art gallery in India in the year 2014.
ABOUT THE THREE PORTALS
MAHATTA ART
Mahatta Art an online art gallery is the latest initiative of Mahatta Group. It is cofounded by two
Mehta's brother Hemant Mehta (COO) and Dushyant Mehta (CEO).
We are a print on demand business model with more than 5.5 Lakh Images including Photography,
Paintings, Poster & Illustrations from world renowned Collections and Artists. The content ranges from
Abstracts to Nature photography, Legendary to Amateur artists, Folk to Modern Indian art, Modern to
Contemporary art, Humorous quotes to Serious & Hollywood Vintage posters and so on.
We exist to give you an easy access to incredible art images. Because when you find Art you connect,
you get inspired more.
INDIA PICTURE
IndiaPicture brings together over 4.2 crore relevant Indian & International images for you from across
more than 250 renowned collections. And puts you in-charge. With help from our user-friendly search,
access to comp images, online pricing & payment, and most importantly, immediate downloads, finding
the image was never easier.
IndiaPicture brings together image creativity at its best, with a user-friendly interface, and easy access to
downloading the images, all in an effort to have you maximize your time on using the image, not finding
it.
The Creative India in all its hues and forms, of faces, emotions, business & lifestyle, it’s gen X & gen NXT,
of religions, customs, and relationships. Magazines, Books, Book covers, Newspapers, Annual Reports,
Education Materials, and many more… images are critical to enhance every visual appeal. And editor’s
today have a difficult job finding appropriate quality images for them on a daily basis.
This massive collection of royalty-free images is the world's fastest growing independent library.
Search for images from our library. Just enter the keyword in the Search box at the top. Use the
Advanced search options to specify your search results or browse our categories to see related images.
You can zoom in to images to see up-close.
IndiaPicture is fun and easy to use. Explore the community to meet new and veteran contributors and
designers from all over the world. If you ever have any questions or concerns, contact our client
relations & support team.
It's free to become a member. Find the perfect stock image, and start downloading right away. You can
even contribute your own images, illustrations, and video, for sale on IndiaPicture.
INDIAPICTURE BUDGET
There are many image websites that are available to fulfill your need and since 2014 when we started
our journey, India Picture Budget has emerged as one of the leading high quality imagery service
providers for Indian and International markets. Our repository of premium collections of photos is
meant to enhance in across different categories and you will not see any traditional photos that does
not give an original feel.
Finding a high quality imagery or stock photos that are royalty free is quite difficult as there are very few
options available, and the inventory available online is of marginal quality at best. But we provide select
collections that specializes in Travel and Lifestyle images.
We offer Royalty Free microstock images and have an extensive inventory of over 90 million images
containing Indian and International Collection which gets replenished with fresh photos regularly. We
allow multiple usages of our high quality images at an affordable cost and also provide Free Photo
Research Facility and Free Client Servicing Facility with our customer support team is always available
and eager to assist you 24/7, giving you their expert advice.
Our repository of images will certainly fulfill your needs and you would be able to use our images for
both personal and commercial use. We know how important images are for your website and blogs etc,
which is why our creative team hand-picks all the images that can be used to boost your online
presence.
WHAT IS LICENSING?
- You're an artist. You're a photographer. You've created a beautiful image.
No one can use your image without your permission.
- The "image licensing" industry exists because of that simple fact. You own the copyrights to
your own images, and no one else can use your images without your permission.
For example, if an ad agency wants to use one of your images for their advertisement on billboard, that
company has to contact you and license the image from you.
- What does it mean to "license the image from you"?
- Licensing an image means that you are giving someone permission to use your image to create a
certain number of products during a certain time period and, most important, compensate you
accordingly.
An image licensing agreement is simply a legal document that answers the following seven
questions:
- Who is licensing the image (i.e. who is the buyer)?
- Which image is being licensed?
- What product is the buyer going to create using the image?
- How many of those products is the buyer allowed to create?
- During what time period is the buyer allowed to create those products?
- Where is the buyer allowed to sell those products?
- How much money is image owner (i.e. the seller) going receive as compensation for agreeing
to this license?
TYPES OF LICENSING
- Commercial licensing- In this Artist grants the licensing company a right to use artist’s image for
the lifetime or for a particular time period for the purpose of usage in the client’s billboards,
advertising, marketing and promotional materials.
- Editorial Licensing- In this Artist grants the licensing company a right to use artist’s image for
editorial purpose only. Editorial-licensed images can be used for Blogs, newspapers, magazines,
editorials and newsletters.
- Print on demand licensing- In this Artist grants the licensing company a right to reproduce
artist’s image for the lifetime or for a particular time period for the purpose of selling it in the
form of framed artworks.
WHAT IS AN IMAGE LICENSING COMPANY, AND WHAT ARE THE BENEFITS OF WORKING WITH ONE?
- An image licensing company that takes possession of your images, finds buyers for those
images, and negotiates the terms of licensing agreement for you.
- All that you have to do is provide the company with your images, agree in advance to the terms
of their licensing and then sit back and collect payments when they successfully license your
images for you.
- You're not transferring ownership of your images to the licensing company. You still own the
copyrights to all of your images. You're just transferring your images to the licensing company so
that they can display them to potential buyers and then, when a buyer makes a purchase,
transfer the purchased images to the buyer.
- In India, before internet era image licensing was being operated offline by various small image
libraries in the form of physical archives. After India became digital, the technology and
infrastructure helps Image licensing industry too to transform from physical archives to servers
in the mid-1990s, "stock libraries" were increasingly called "stock agencies.
- With digitization, Mahatta group started in 1918 launched its first stock agency IndiaPicture.in
in 2002 and then Microstock agency Indiapicturebudget.com in 2014 for Ad agencies,
Newspapers, Publishers, Marketing professionals. After more than a decade of success and
experience in commercial and editorial licensing of images, Mahatta introduced a platform
MahattaArt.com to sell licensed framed artworks for hospitality industry and B2C customers by
selling print on demand license with the printing & framing services.
BENEFITS OF GETTING YOUR WORKS LICENSED THROUGH US
- We archive your images and displays them to potential buyers through their three websites:
- IndiaPicture.in- For Commercial and Editorial Licensing
- Indiapicturebudgetphoto.com- For Commercial and Editorial Licensing
- and Mahattaart.com- For Print on demand Licensing
- We make use of our highly advanced technology to display your images onto our websites with
Advanced search engine which facilitate buyers to find exactly what they are looking for and
narrow down their search by using our search filters.
- Mahatta archives your images on its submission portal “submission.mahatta.com”. Its an online
platform where you have to upload your photographs and then we take care of everything from
there by maintaining hires to uploading & distributing onto the our web portals as per your
choice.
- Our web portals then market/promote your images to their respective target audience.
- Marketing team market your images digitally using Website, Newsletters, Social media,
Exhibitions and Sales team through their personal meeting by showcasing the content &
receiving their personal input.
- We have an existing relationships with a huge audience of buyers from Ad agencies, Corporates,
Marketing professionals, Newspaper, Publishers, Hoteliers, Interior designers, Architects and
many more.
- No need to handle any of the legal issues involved in licensing your images. We take care of
everything for you from making legal documents to display it on the website, marketing of
images, and handling the operations to archive the images.
- We collect payment from the buyers immediately (as soon as your image is purchased) and then
sends your portion of the proceeds to you immediately, as well.
- Registration is Free of cost. When you sign up to sell your images through us, all you have to do
is upload your images and then wait for us to sell your images and pay you.
ARTISTS
WHY LICENSING IS IMPORTANT FOR ARTISTS –
- While being our contributor, you will be free to keep the originals of your work and at the same
time sell their re-prints through our portal.
- Artists are able to get exposure to future collectors as well as commissioning opportunities. This
form of licensing also generates an extra income for the artists.
- It helps the artist to learn about their target market and grow as an artist and a business person.
PHOTOGRAPHERS/ DIGITAL ARTISTS
- As your art being produced digitally, it is harder to control the flow of you works. As a
contributor, these works will be rightfully used.
- Artists will be able to get exposure to future commissioning opportunities.
- It helps the artist to learn about their target market and grow as an artist and a business person.
GALLERIES
- Exposure to our client base through a new form of selling artworks.
- The gallery will be able to sell the originals and continue to sell the re-prints of the same through
us.
- A separate collection by the Gallery’s name, giving exposure to the gallery.
- The gallery will be able to expose themselves to art collectors and lovers interested in buying
originals.
ART COLLECTORS
- Art collectors will be able to showcase their collection.
- Their collection stays untouched as they will only sell re-prints, keeping the originals with
themselves.